"Is bubblegum a single era, or every generation's disposable pop? ... It's a sticky business trying to define bubblegum, but we can diagnose for you the gum-tendencies of the Sex Pistols, Chic, ABBA, The Box Tops, Ramones and Paul Revere and the Raiders"--Cover, p. 
Includes discography (p. 294-300) and index
Artists -- Producers and impresarios -- Bubblegum fantasies -- International scene -- Related genres -- Bubblegum invades the media -- Record labels -- Unlikely bubblegum -- It won't go away! -- Up close and personal -- Artifacts -- Cereal box records
Contains cut off text. Obscured text on back cover.